Why you’re struggling with cravings and what to do about them

Cravings can feel overwhelmingly frustrating and energy consuming. But the truth is, they’re not just about food. They’re your body and mind trying to tell you something.

In conversations about overeating, I often hear the same struggles:

I keep fighting with myself: ‘I want to eat this now, but I shouldn’t,’ and then I give in and eat even more.

Why do I want to eat even when I’m not hungry?”

If this resonates with you, you’re not alone. Cravings can consume your thoughts, leaving you wondering why willpower isn’t enough to resist them. And let’s face it—they’re rarely for lettuce or broccoli, right?

As someone who battled overeating for 40 years, I understand this struggle deeply. But here’s the good news: your cravings are trying to tell you something. Let’s explore what’s behind them and how you can start to regain control.

In this blogpost

You are going to understand the root causes of your cravings and the importance of a holistic approach to nurturing a healthier relationship with your body, food, and life.

Your body doesn’t need another snack: it needs attention and care.

What you will learn:

  • 5 reasons behind your cravings, some of them have nothing to do with food

  • 4 strategies to reclaim control, care for yourself and find balance in life and with food.

  • 2 free guides with actionable steps

Here’s why this is important

Cravings are not the enemy, they’re a signal. By addressing their root causes and nurturing yourself holistically, you can transform your relationship with food and your body.

Woman holding extending an apple and a glazed donut

Why the craving?

■ Big feelings, little comfort

Sometimes, when you don’t know how to talk about your feelings or don’t feel heard, you turn to food to feel better. It's like giving your heart a hug with something tasty.

■ Feeling empty inside

When you feel like something is missing in your life—like love, fun, or excitement—you might try to fill that empty space with food. But the feeling doesn’t last long.

■ What you eat matters

Healthy foods like veggies and proteins make your body feel full and happy for longer. But junk food, like chips and candy, is made in a way that tricks you into wanting more, even if you’re not hungry.

■ Afraid food will run out

If you didn’t always get enough food as a kid or someone told you when and what you could eat, you might feel like you need to eat everything now before it’s gone, even when it’s not going anywhere.

■ Food feels like the only fun thing

If eating is the best or only way you find happiness, it’s easy to want more and more. But that might mean it’s time to find other things that bring you joy, like playing, creating, or spending time with friends

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How to break free from cravings


✴︎ Prioritize rest and sleep

A rested body is less likely to seek energy and comfort through food. Make sleep and downtime non-negotiable.

✴︎ Change your diet

Prioritize whole, unprocessed foods like vegetables and proteins.

Reduce sugar and flour products that spike cravings.

Cook at home to invest in your health and take control of your meals.

✴︎ Befriend your body

Your body deserves to be treated like your best friend. Learning how to connect within will help you feed your body with tender love and care and allow you to detect early signs of stress before it leads you to binge eating.


How to keep calm without bingeing guide

This is an interactive free guide, workbook and meditation, specifically designed to help overeaters like you discover how to care for your body to break free from stress eating in just 20 minutes.


✴︎ Work on your emotions

Learn to recognize and sit with your emotions—they’re messengers guiding you toward unmet needs.

Start releasing suppressed feelings to create space for healing.


Emotionally connected guide

This is a free guide that helps you create a daily habit of naming your emotions so that you become more curious about your inner world.


Cravings are not the enemy—they’re a signal. By addressing their root causes and nurturing yourself holistically, you can transform your relationship with food and your body.

Hi, I’m Rouba Chalabi,

I blend food addiction counseling with breathwork to help you heal the root cause of your food and body struggles so that you sustain weightloss.

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5 Reasons Why You Keep Overeating and Gaining Weight (and How To Fix It)

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5 Ways to Deepen Your Connection with Your Body and Stop Overeating